Synthetic Qualitative Research

Simulate consumer research at the speed of thought.

Chorus Synthetic Qual Studio runs AI-moderated interviews with simulated personas, then synthesises findings into a structured report — complete with themes, tensions, JTBD, objections and strategic implications.

▸ How to use this tool

Pick a model

Default is Lovable AI · Gemini Flash — no key needed, free for testing. Or bring your own Groq key for Llama / Mixtral / Gemma, or select NVIDIA Nemotron for Singapore-grounded personas.

Upload a brief (optional)

Drop a PDF / DOCX / TXT. The model extracts topic, objective and personas.

Sample Singapore personas

Click 🇸🇬 Sample from SG library to pull demographically realistic profiles, or let the model suggest personas for you.

Review, run, edit, report

Edit the discussion guide, run interviews sequentially, drop bad ones, then synthesise the report.

How it works

Define the brief

Set your research topic, objective and audience personas. Upload an existing brief to auto-extract.

Generate a guide

The model builds a tailored discussion guide with open-ended questions. Edit, regenerate or lock it.

Run interviews

AI personas respond in character. Stream answers live, enable follow-up probes, and stop at saturation.

Synthesise & export

Review transcripts, drop outliers, then generate a report. Export to PDF, PowerPoint, Word or CSV.

What you get

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Structured reports

Executive summary, theme map, segment clustering, opportunity matrix and quote bank.

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Rich personas

Age, ethnicity, income, mindset and more — or let the model suggest personas for you.

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Reproducible runs

Set a seed, choose your model, and lock the guide for consistent, comparable studies.

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Export ready

One-click export to beautifully formatted PDF, PowerPoint, Word and raw CSV.